Lesson 1:

The following educational material is designed to give an introduction to entrepreneurship, its definition and practical steps when one wants to become an entrepreneur. It will also give an introduction to market research and common business models of circular economy. This material includes:

– Teachers material: Entrepreneurship and Market research (pdf)

– A Powerpoint presentation for teachers

– Videos to be used in lessons as a supportive material or for students to view in their free-time

– This document presents material for teachers aiming for a 75-90-minute class. This contains different educational tools such as texts, business model canvas and instructions for class-room discussions. 

This collection is compiled by experts of Satakunta University of Applied Sciences.

Lesson 2:

This lesson offers you basic knowledge on market research: why you should implement it and how. The lesson will also shortly introduce the concepts of digital marketing and green branding. This material includes:

– Teachers material: Market research 2 (pdf)

– A Powerpoint presentation for teachers

– A video clip with a recorded voice of the PowerPoint presentation (subtitles available)

– Videos to be used in lessons as a supportive material or for students to view in their free-time

– This document presents material for teachers aiming for a 75-90-minute class. This contains different educational tools such as texts and a market research questionnaire

This collection is compiled by experts of Satakunta University of Applied Sciences and University of Turku.